Tag Results

  • Why would anyone buy your law firm?

    Imagine returning to the office after your summer holiday to find a sealed envelope marked ‘Strictly Private & Confidential’ sitting on your desk. So, after splashing on the Factor 30 in sun lounger and before you reach for your Kindle, take a few moments to reflect on the key reasons why people buy businesses and how they might apply to your law firm. Just in case that envelope is there waiting for you.

    Friday, 7 August 2015

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AI and data-driven approaches to content marketing for law firms

The legal sector is experiencing a rapid technological shift, with artificial intelligence transforming not just legal practice but also how firms market their services.


Congratulations on your engagement: improving social media performance

Like most marketers I know, I have a love-hate relationship with social media. Love it when it works, hate it when it doesn’t. And it’s a tough nut to crack.


The rise of consultant lawyers and the future of legal services

Projections suggest that by 2026, one in three UK lawyers could work independently as a consultant lawyer. But what does this shift mean for both firms and lawyers?