Delight customers and achieve your goals while saving up to 30% off the entire Insightly platform.
Best value– save up to 30%
Gain visibility into notes and conversations throughout the sales process so you know what end-users are looking for.
Go to one place and get information about the full business.
Easily integrate with product management platforms like Jira, Asana, Trello & more.
SOC2, SSO, 2FA, HIPAA & GDPR compliance.
Read what real prospects are asking about on sales calls.
See what’s happening in real-time with every customer.
Set up reports specific to clients or projects for improved cross-team communication.
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“We’ve tripled our revenue without adding staff.”
The CRM is the single source of truth for a business and is the central repository of all data. Product management teams can log into the CRM and get a full picture of the business. They can go deep on a specific customer or customer type to understand their feature requests and needs, or stay broad to see what usage and volume is coming in the future. When teams share information in this way, they are better aligned and improve the output.
The Insightly platform, which includes Insightly CRM, Insightly Marketing, Insightly Service, and AppConnect, shares data. This means that users of Insightly CRM can see select information from the other apps. A product team member would only need a login to Insightly CRM to see select data from Insightly Marketing and Insightly Service.
Using AppConnect, the drag-and-drop integration builder that is part of the Insightly platform, keeps product focused on what they do best. Product teams do not need to budget time and resources to build integrations. Rather, they can focus solely on developing your product or service and leave integration building to the rest of the team.
A CRM system can be a valuable asset for the product development team, contributing to enhanced collaboration, customer-focused innovation, and streamlined processes. A product owner (in Agile) or the person fulfilling the product job will use the CRM for researching product requirements suggestions from customers, and looking at what makes the product successful for customers. A professional with experience in product management will know the value of a CRM in terms of produce goals, product features, and product decisions at each product life cycle stage. Here are several ways in which a CRM can support and benefit the product development team and the entire product life cycle:
Customer Feedback and Insights:
Market Research and Trends:
Customer Segmentation for Targeted Development:
Improved Communication and Collaboration:
Product Release Planning:
Bug and Issue Tracking:
User Adoption and Engagement Metrics:
Integration with Productivity Tools:
Product Lifecycle Management:
Customer Retention and Loyalty:
In conclusion, a CRM can significantly benefit the product development team by providing customer insights, supporting market research, improving communication, aiding in targeted development, and facilitating efficient bug tracking and issue resolution. Integrating CRM tools into the product development process promotes a customer-centric approach and helps create products that align with user expectations and market demands.